Know how Google works and understand that Perth web design companies can make SEO work for you.
Google is the top search engine in Australia and easily the entire world. It has a very simple webpage, simple URL and simple search process, all of which make it the most successful and easily remembered search engine in the world. A website’s chances of achieving fame and revenue lie in the hand of Google, and Perth web design teams can make a marketing triumph happen in that respect.
Web designers and online marketers make use of a process or strategy called SEO or search engine optimization. This process restructures a website to make sure it is attractive to Google. SEO increases the chances of not only being listed in Google but also being high up in the list.
SEO is done by writing content with frequently searched keywords or key phrases, adding relevant keywords to a website’s meta data, updating original contents and cross linking between pages of the same website. It is really a matter of knowing what Google sees or where it looks, and then positioning your website to that direction. This may involve a complete restructuring of your URL.
Google use crawlers to find pages from all over the worldwide web and then indexes them. Not all webpages are indexed, especially those that are placed far from the root directory. While other search engines such as Yahoo! make use of a paid service to guarantee crawling and inclusion in their database, Google offers its free webmaster tools in which sitemaps can be created to ensure that all pages are found.
To make use of Google Webmaster Tools, it is good to first open an account with Google Analytics. This analysis software allows you to monitor people who are visiting your site and know information about them. Many consider Google Analytics as the “bread and butter analysis software” that every business owner should have if he wishes to better understand the consumers.
To get it, simply create a Google account and “Add your Website” to Google. You will then be asked to create an account name for your website, preferably the name of your business for quick and easy exposure. Add your website’s domain name or URL and set your time zone, and yu will then need to decide if you wish to share your data “with other Google products only” or “anonymously with Google and others.”
After clicking the country where you are doing business (in this case, Australia) and agreeing to the terms and conditions, you are almost done creating your account. The final step is verifying that you really own the website by placing a code on your URL or website. This final step is a bit technical, which means you might need to call your website host if you are not very knowledgeable in such matters.
With Google Analytics in place, you can now register with Google Webmaster Tools, which is done by simply following instructions on Google. This is absolute free. The Webmaster Tools allow you to see if Google is ever crawling or indexing your site, discover which of your internal or external links are crawled by Google to add traffic to your site, and share information about your site and tell Google what kind of online market exposure you are hoping to get.
Performing these two simple registrations with Google increases your chances of being “googled”. Think of it as strategically placing your product on the shelves to be seen by the most number of people. Almost always, the product displayed more prominently gets purchased first.
In online marketing, setting up a website is not enough. What’s important is getting crawled by a search engine, and in Australia, only Google matters. To get help in improving your SEO, consult with a Perth Web Design company today.